Translating the trends

I’ve said many times that the difference between craft store yarn and yarn store yarn is that yarn store yarn is part of the fashion industry. I'm not dissing craft stores, I'm just saying that they have different audiences.    The colors and textures of yarn store yarn are all driven by what shows up on the runways in Paris, Milan, London, and New York.  Careful research and an innate ability to spot correlating themes among the shows than guides designers on shapes, silhouettes, textures, and other trends.  There’s also a requirement to look at street trends and influences that bubble up and influence what we want to wear. 

It is a complicated process, and the skill set required is wide and deep.  Just ask Trisha Malcolm, Vice President and Editorial Director of Vogue Knitting for almost 20 years.  Trisha now brings those skills and her vast experience  to Rowan Yarns, as their Executive Brand Strategist.  I’m thrilled to have Trisha joining us the Wednesday evening to talk about this season’s fashion trends, and how those trends are interpreted in the Rowan line, and especially, Mode at Rowan.  You might want to order Mode at Rowan Collection Three to follow along with the presentation. 

It' s going to be a fun and fabulous chat about fashion, and yarn and knitting, and all the stuff we like best.  Be sure to join me on Facebook Live or on YouTube Wednesday, September 14^th at 7 pm. 

Also, be sure to mark your calendar for two special events with David McLeod, Rowan Brand Manager on Saturday, September 19^th, and the special Rowan AW 20-21 Yarn Tasting on October 3^rd.  Order your Yarn Tasting Pack which features 8 different Rowan yarns including a stunning pure cashmere, as well two brand new that won’t be introduced until October 1^st. 

 Can't wait to see you Wednesday night!

~Ellen

Back to 15 September 2020 Newsletter