What is it about Noro? It's one of those fibers that you either love or hate. I love it. The colors are vibrant and rich, but balanced always by earthy tones. For me, that interplay is like dark chocolate with sea salt. The drab bit makes the bright colors seem even more brilliant. Their colorways are inspired by nature so the palettes really work and are actually quite wearable. I have put several of my favorite colorways here to show what I mean. I think it's amazing how thoroughly each skein captures the colors and energy of its inspiration.
I love Noro's colors, but I especially love the aesthetic. There's an earthy, genuine feel to the fibers. Noro's entire production effort aims for minimal processing and is geared toward preserving the environment and creating yarns that are as much like the original animal's fleece as possible. All of Noro's animal fibers come from certified organic farms that Mr. Noro visits regularly. Raw wools are sorted by hand and cleaned mechanically rather than chemically then dyed those beautiful colors with from eco-friendly dyes. Noro Yarns reflect a deep love of nature and respect for the earth and its creatures.
As the colors emerge and the textures change, you can feel the yarn's inherent energy, or chi, as Eastern cultures call it. You don't just knit or crochet with Noro, you experience it. Come to our annual Noro event the 25th and 26th of this month and experience Noro yourself. Mark your calendar, because you don't want to miss it.