Your cart
Close Alternative Icon

It's not the whole picture

Arrow Thin Left Icon
It's not the whole picture

Today is a great day!  Today I finished compiling my tax information - a year's worth of the shop's financial information on a single sheet of paper.  Seems crazy to think that all that we do every day can be distilled into one simple statement.  My darling husband will churn these into some report for an overworked IRS staffer to review.  Or not review.  Whatever.  I have no idea what happens after I hand over my sheet of paper, and frankly, I don't care.  I don't resent paying my taxes - I just hate the impersonal way taxes reduce my business to a Profit and Loss Statement.  Can't be helped, I suppose, but it's such an inadequate report.  Last time I checked, there was no income category for laughter, or friendship.  No expense line for caring or compassion. These intangibles are the reason we get up in the morning.  We love what we do.  We love being together, and we love seeing you in the shop. 

Crazy for Ewe is a business, for sure. Obviously we need positive cash flow to keep doing what we do - for beautiful yarns, fresh classes, and new product lines.  But all of those things are secondary.  Our prime mission objective is to provide a space where our customers connect and share, and are part of something.  Our new window says, "Create something beautiful today."  Certainly, that's an invitation to make a lovely fiber thing, but it's also an invitation to have a wonderful conversation, to share a happy moment, or make a new friend.  You're invited, you're included, you belong. 

I look forward to seeing you in the shop and around the table.  You are always welcome here. 

Back to 4 April 2017 Newsletter

Comments on this post (4)

  • Apr 04, 2017

    I just love your blogs Ellen—you are such a good writer!!


  • Apr 04, 2017

    What a sweet message. LOVE it. I forget that I can come, hang out and knit… along with meet new friends, learn a new pattern, or just enjoy the hospitality of the store. Thank you for the reminder <3

    — Christine Hansen

  • Apr 04, 2017

    And you are always very welcome in my in-box!

    — Ann Boyer

  • Apr 04, 2017

    Dear lady- EVERYTHING you share with our community near and far overflows with the Joy, Beauty and Radiant Energy you infuse each of us with through your words, actions and “commerce”! We are blessed and graced by YOU!

    — Jill smithson

Leave a comment