Every year about this time I get anxious for the colors Yes, of course, the trees, but mainly, it's the Noro I'm waiting for. There's nothing like it. Nothing. I always worry - maybe it won't be so fabulous this year. Maybe the new colors won't really speak to me. Maybe the old colors are boring. And then it arrives and the colors wash over the shop - bags and bags of glorious shades. Unexpected color combinations that make me swoon and dream of all the dazzling things I want to knit with them.
Not everyone gets Noro, and that's okay. It isn't for everyone. But for those of us who understand and embrace its aesthetic, this time of year is the most glorious. One customer, Aimee, who's as addicted as I am said, "Noro sweaters knit up so fast. I don't know why, but the do." I know why. It's the colors. They're compelling. Just one more row so you can get to the intense shade that was the reason you chose that colorway. Knitting with Noro is thrilling
There's an energy to Noro yarns. Certainly the interplay of colors are part of it, but there's an earthy aspect to the yarns that gives them vitality. They haven't been worked into perfect smoothness with processing or chemicals, but rather retain the look and feel of the materials that went into them. You can tell that Kureyon is made of wool. It's bouncy and retains much of the natural crimp of its fiber. It's more loosely spun than most other fibers, giving it an organic appeal. Silk Garden retains visible strands of silk and mohair alongside the wool. The three fibers take the dye differently giving Silk Garden a complex depth of color you won't find in any other brand of yarn. Plenty of companies have tried to duplicate their appeal, and no one does it like Noro.
If you're a Noro devotee, or would like to be, please join us for a show and share brunch Saturday, October 22nd from 10 am to 1 pm. Bring any and all of your favorite Noro projects and see what fabulous things other Noro lovers have made. Get inspired for your next Noro projects and enjoy 10% off all Noro yarn that day! It's going to be a fabulous and fun Noro celebration.
I look forward to seeing you at the brunch and around the table. You are always welcome here. ~Ellen
Back to 11 October 2016 Newsletter