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  • February 05, 2024 2 min read

    I have never been to an actual runway show, but I have watched an unhealthy number of them on line.  My favorite source is the FF Channel on YouTube where they do a really nice job of filming each and every garment in each and every show and editing them into a front row seat for the viewer.  

    I mention the whole runway show thing because while everything in fashion changes - from the shape of garments to the way models walk -- one thing persists among good shows, and that is what I will call theme

    There's probably term for it in the fashion world, but what I mean is that when a designer presents a collection, the pieces are tied together, moving from one to the next in a natural progression.  At the end, when all the models are on the runway with the designer, all of the pieces seem to go together.  Nothing stands out as jarring, or looks like it doesn't belong.  Even the staging and music are part of it, adding to the cohesiveness to the collection.  

    Ralph Lauren Runway show
    Photo courtesy of WWD Women's Wear Daily

    That kind of cohesive collection is what has always attracted me to Rowan.  Their magazine is like a mini runway collection with two different stories, sometimes three, but the designs in each story are a well-coordinated set of garments and accessories that would look perfectly at home on a ready-to-wear runway between Ralph Lauren and Michael Kors.

    Rowan Magazine photography is like the staging, giving a consistent feel to the garments.  It's a lot of work to put that together, and Rowan treads a fine line between creating an aspirational lifestyle look and accessibility for the knitter.  

    The latest Rowan Magazine, number 75 is now out, and you'll see what I mean in the first story, Botanic Gardens.  Sweaters in soft greens and neutrals with motifs that either present or suggest leafy growing things, are shot in overgrown gardens or against ancient conservatories to create a lush, fresh feeling of new beginnings and hope.   

    rowan designs in green from magazine 75


    The second story, Slip into Summer is focused on technique rather than mood. More floral tones and brighter shades, but the color palette is tight and everything is shot in the same garden setting that help it be separate but stay in keeping with the first story.  

    I'll be doing a walkthrough of all the designs on YouTube this week.  I give you a look at the yarn, shape, construction, and my personal thoughts on each piece.  be sure to tune in. 

    I'll still be wearing wool for months, but it's never to early to start the seeds of spring. 

    I look forward to hearing your thoughts in the comments.





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