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There is a particular kind of knitter who finds Rowan and never really leaves.
You know who you are.
Crazy for Ewe is a Rowan flagship store, which means we carry the brand wide and deep — yarn, patterns, magazines, and kits. Not a curated selection. The real thing.
What makes Rowan worth the devotion is not any one thing but the combination of all of them. The yarns are genuinely beautiful — thoughtfully constructed, with a color palette that is subtle, elegant, and built to wear well for years. The patterns are designed by a carefully curated stable of talent, from the incomparable Martin Storey to younger designers like Georgia Farrell, who bring a fresh energy to the collection without losing what makes Rowan Rowan. Every design is fully graded for fit and professionally tech edited for accuracy. They actually want these garments to be knit and worn and loved — and the pattern support reflects that.
The Rowan aesthetic is modern classic with an unmistakably British sensibility. There is some playfulness in the collections, but mostly these are clothes you would wear forever. Which is exactly the point.
If that is your kind of knitting, you are in the right place.