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February 20, 2023 3 min read 11 Comments
As you know from an earlier post, I was terrified to exhibit at Vogue Knitting Live (VKL), but we did it anyway, and it was amazing. Unlike H+H and other wholesale trade shows we’ve attended, Vogue Knitting Live’s audience is the end consumer. There were classes with famous designers like Georgia Farrell, Joji Locatelli, Shirley Paden, and others. The show floor featured yarn stores like ours, as well as hand dyers, yarn distributors, and other sellers. It’s a cross between a yarn crawl and a fiber festival, all in one convenient NY convention center.
This was the first VKL since Covid, and veterans of the show said there were 60% of the busy, soI can’t imagine how it would have been with three times the people.
Preparing, packing, and setting up the booth was a lot, especially since this was our first time. I made plenty of expensive mistakes at every stage, and all manner of things went wrong, but we managed, and by the time the show floor opened, Friday at 5, most of the bugs had been worked out. Let me put in a plug here for everyone at Rowan, my awesome rep, Michael, and especially the Crazy for Ewe team, who were absolutely wonderful throughout.
The questions everyone seems to be asking, though, are: 1) Was it worth it? And 2) Would you do it again?
Yes, it was worth it.
I didn’t grow up in a family that encouraged risk-taking. As my mother’s only child, I was protected and always encouraged to play it safe. That mindset limits our confidence. When we don’t try, we never have the chase to face our fears and master them. So, for me, to do something that’s big and scary and to live to tell the tale, is huge.
It’s like that with our knitting. There are patterns and techniques and stitch work that are above our skill level and outside of our comfort zone. We need to do them anyway. We know we are going to be afraid, and we know we’re going to make mistakes that are costly in terms of dollars or in terms of time. But it is all worth it for the learning experience and for the feeling we have when we face our fears. Our first project or sweater will not be our very best, but that’s okay. Now we know that we can do it. And we know that next time we’ll do even better. We have confidence. And that confidence begins to color the way we look at all things and how we feel about ourselves.
Would I do it again?
Absolutely. I would do it differently, and I’m sure I would do it better. But this messy first time was essential to our better next time, and the even better time after that.
It’s hard, but we have to release the idea of perfection and give ourselves permission to make that messy, mistake-filled first attempt that shows us where we need to improve and gives us the confidence to try again.
February 21, 2023
Congratulations! Op I’m so happy for you and your team! Just wish I was closer to you so I could attend more events at your shop, but looking forward to the upcoming KAL.
February 21, 2023
Sounds like you just put on a Broadway play!
February 21, 2023
Hooray for the CWE team! And kudos to you, Ellen, for having the courage to step out of your comfort zone. Without even seeing it, I know your display was elegant and intriguing.
February 21, 2023
Kudos! I never wouod have thought that this was your 1st VKL exhibit! Your booth was so well organized and enticing! I hope to visit your brick and mortar shop someday soon! I especially loved meeting you, Ellen! It was so wonderful to chat with you and let you know how much I enjoy your podcasts and participation in Rowan Connect. Looking forward to Agave KAL! Thanks for encouraging my color choice!
February 21, 2023
Kudos! I never wouod have thought that this was your 1st VKL exhibit! Your booth was so well organized and enticing! I hope to visit your brick and mortar shop someday soon! I especially loved meeting you, Ellen! It was so wonderful to chat with you and let you know how much I enjoy your podcasts and participation in Rowan Connect. Looking forward to Agave KAL! Thanks for encouraging my color choice!
February 21, 2023
I loved your display! I bought two sweater projects and can’t wait to get started. Your booth was one of the best at VKL. One would never know that it was your first time! Bravo a job well done. Can’t wait to see next year’s display.
February 21, 2023
I agree with Denise. Your booth was lovely. It was great to meet you since I watch your podcast every week. Happy to hear your first experience as a vendor was a success!
February 21, 2023
Proud of CFE! Great experience and keeps you, and us, on the cutting edge. 🥰
February 21, 2023
Your booth was lovely! Glad you are no longer VKL virgins and I look forward to seeing what next year’s booth will look like.
February 21, 2023
Bravo! How wonderful for you to have done the BST (Big Scary Thing), successfully, and even enjoyed it!
Ellen
February 22, 2023
Oh my goodness—you guys are so wonderful and supportive. I am so grateful to have had the opportunity to go to New York and represent our little community here and to meet so many lovely new people. Next year will be even more fun as we reconnect with everyone we met this year! Would love your thoughts and input on what you’d like to see next year! ~Ellen