Rowan Mode

You know Rowan—the iconic British design house that practically invented stylish knitting for so many of us. Now meet Mode at Rowan, their fresh, modern line that reimagines classic Rowan quality with a sleek, minimalist edge.

I first saw Mode at a special Rowan event and was completely blown away. The designs were so wearable, so elegant—I bought every yarn in every color on the spot. These are the kinds of garments you'd see in a high-end boutique: clean lines, thoughtful details, and effortless style. As Rowan Brand Director Sharon Brant puts it, “Mode is not fashion forward, but rather fashion reflective.”

The palette is soft and cohesive, offered in two beautifully curated moods: warm neutrals and cool tones that mix and match effortlessly—like a knitter’s capsule wardrobe. These are pieces you’ll reach for again and again, season after season. And that’s exactly what I want in a garment I’m going to spend hours making—timeless, wearable, and worth every stitch.

Explore the collection and discover the beauty of modern knitting with Mode at Rowan.