The Power of color : Introducing Mode AW 25-26

Have you ever noticed how much color shapes our perception? In a classic taste test, panelists sampled identical lime gelatin that had been tinted red, orange, and yellow. Most swore the red tasted like cherry and the orange tasted like, well, orange. Same recipe, different color, completely different experience. That’s the power of color.

Autumn is where color really sings: late-day sun over turning leaves, orchard crates, blackberry brambles at peak ripeness. This season, Rowan’s Mode collection captures that mood with a new anchor shade—Berry—and a refined lineup of yarns that make building a wearable wardrobe simple and satisfying.

Meet Berry: the anchor shade that ties it all together

Berry appears across the entire Mode range, adding depth to misty pastels and calm neutrals. It bridges cool and warm palettes, looks polished with navy and charcoal, and brings welcome contrast to soft tones like quartz, primrose, and sand. Think of it as the perfect lipstick shade for your knitwear: it doesn’t have to match everything, but it makes everything look intentional.

The Mode lineup: eight yarns, endless outfits

This season includes two new yarns plus six returning favorites. Together they span airy sport to cozy chunky, so you can mix textures while staying in one harmonious palette.

New yarns

• Mode Colourmix (worsted) – softly marled, painterly depth. Shines in simple stitches and clean silhouettes.
• Mode Mohair Soft (worsted) – feather-light halo for ethereal layering pieces and elegant trims.

Returning favorites

• Chunky Wool – plush and quick to knit for modern outer layers.
• Softest Alpaca – cloud-soft with gentle drape for luxe basics.
• Merino Soft – smooth and springy; great stitch definition.
• Merino Wool – classic, durable, everyday wearable.
• Alpaca Cotton – breathable comfort with year-round range.
• Alpaca Haze – delicate brushed texture for lightweight layers.

How to wear Berry with Mode’s core palette

Berry is most effective in thoughtful combinations. A few reliable stories:

• Modern neutrals: Berry + Tan, Winter white, and Gray
• Winter luxe: Berry + Navy + Charcoal
• Soft romance: Berry + Pink plus beige
• Natural modern: Berry + Olive + Camel

I'll be sharing some images of these combinations on Instagram over the next week, so keep an eye out for inspirations.

Join me for a Mode yarn tasting and pattern showcase

Because every Mode yarn carries color in its own way, Berry shows up differently in each fiber. So, on Saturday, November 15 I’m hosting a Zoom yarn tasting where we’ll explore every Mode yarn in the new palette up close, page through the lookbook together, and talk through pattern pairings and palette choices. Your Tasting kit includes

• The Mode AW 2025–2026 lookbook
• Samples of each Mode yarn in Berry 
• 10% off any Mode purchase through November

Reserve your Mode Yarn Tasting kit. Quantities are limited.

With Mode’s textures and timeless shapes, you can create layers that mix, match, and travel beautifully from now through deep winter.  

Can't wait to share this collection with you - hope you can join me on Zoom!

Warmly,
Ellen

Related kits and resources

• Shop all Mode yarns and colors
• Explore Mode patterns for Autumn Winter
• See our Alpaca Sparkle kits for a dressier take on fall texture