I’ve said many times that the difference between craft store yarn and yarn store yarn is that yarn store yarn is part of the fashion industry. The colors and textures of yarn store yarn are all driven by what shows up on the runways in Paris, Milan, London, and New York. Careful research and an innate ability to spot correlating themes among the shows than guides designers on shapes, silhouettes, textures, and other trends. There’s also a requirement to look at street trends and influences that bubble up and influence what we want to wear.